Blog about business, ads and analytics
I write about launching products, running ads in Meta, Google, TikTok, LinkedIn and Telegram, and the tools I build.
Target CPA replaces Max Bid in ChatGPT Ads
ChatGPT Ads bidding changes on November 9, 2026, when Target CPA replaces Max Bid and Target CPC becomes available. Set your first target at the actual CPA.
Meta detected offers: promotions in your ads
Meta can pull promo codes from your site and your other ads into Facebook and Instagram ads. Turn Detected offers off before a sale if some codes are not meant for ads.
Meta drops manual placements for Sales and Leads
Meta no longer lets you pick placements by hand for Sales, Leads and App promotion. Where value rules do not apply, your conversion event is the main way to steer them.
TikTok ads Q4 2026: GMV Max Pro and Search Ads
In October 2026 TikTok announced GMV Max Pro and new Search Ads tools and opened TikTok Ad Network in the US. TikTok Shop sellers should test GMV Max Pro first.
Meta ads cost in 2026: price per ad by region
Meta's price per ad rose 23% year over year in the US and Canada in Q3 2026, against 14% worldwide. Plan 2027 on that price level, with the seasonal rise on top.
Meta pixel: measure conversions on customer devices
Meta turned on Measure conversions on customer devices by default, so Ads Manager will show more conversions. Check that growth against the orders in your CRM.
Google AI Mode ads: Canada, Australia, UK next
Google shows ads in AI Mode in Canada, Australia and 8 more countries, and the UK is next. There is no separate opt-out or report, so measure it in your CRM.
LinkedIn In-Stream Ads and CTV Ads for B2B
LinkedIn tests In-Stream Ads on creator videos and sells CTV Ads through Display & Video 360 in the US. For B2B elsewhere, the news is that creator-led ads grew 63%.
Meta Andromeda and GEM: fewer ad sets, more ideas
Andromeda, GEM and GenRecs now decide who sees which Meta ad. Meta's advice of October 2026 comes down to fewer ad sets and more creative ideas.
Google Ads automated assets: what is on by default
Google now adds promotions, review summaries, videos and landing page images to your ads, some of them by default. Decide for each account what stays on.
Adtally: free analytics for Telegram Ads
I built Adtally, a free dashboard for the Telegram Ads API: spend, CTR, CPC and CPA for every ad, period comparison and reports. What it has and how it works.
Meta Ads Super Burst and First Impression Ads
Meta announced Ads Super Burst, First Impression Ads, new Reels Trending Ads topics and Aggregated View Time. A small brand can start with Reels Trending Ads.
Google Ads channel prioritization and budget caps
Google Ads now lets you set channels to High or Low priority and cap the spend of Low priority ones. Decide on Search campaigns with Display before February 2027.