TikTok Ads built on creative tests
I launch and run TikTok Ads: campaign structure, audiences, creative tests and pixel events, to bring leads and sales from short video.
On TikTok the platform finds the audience by itself. Whether people stop scrolling depends on the video.
So I run TikTok Ads as a system of creative tests: briefs, hooks, formats and a clear rule for when an ad wins or loses.
Before the launch I set up the TikTok Pixel and the Events API, so the algorithm optimizes for leads and sales, not for views.
What I do
- Campaign structure and audiences
- Briefs for native short videos
- Creative tests with a clear rule for the winner
- TikTok Pixel and Events API setup
- More budget for the ads that win
- Weekly reports
How we work
- CallWe talk about the goal, the product, the numbers and the budget.
- PlanI look at what you already have and send a plan with the steps in order and what to expect from each.
- LaunchI set up tracking, campaigns and everything else the plan needs.
- GrowthEvery week I go through the numbers and move the budget to what brings leads and sales.
Questions
Does TikTok work for my business?
It works best for consumer products and services with a visual story. If it is not your channel, I will say so after the audit.
Who shoots the videos?
Your team or creators. I write the briefs, choose what to test and read the results.
Articles on this topic
All articles →Tell me about your project
Tell me what you sell and what should change. We start with a call, then I send you a plan.