LinkedIn added two ways to buy video in October 2026: a test of pre-roll ads on creator videos, and its Connected TV ads through Google’s Display & Video 360.
I see both as awareness buys in the US rather than lead generation. For B2B advertisers elsewhere, the more useful news is in LinkedIn’s quarterly highlights of October 28, 2026: paid video grew 25% year over year, and creator-led ads grew 63% (LinkedIn).
In-Stream Ads on creator videos
Eligible creators can join the In-Stream Ads program and earn revenue when pre-roll video ads run with their videos. LinkedIn tests it with select US creators and advertisers and plans broader access over time (LinkedIn).
The appeal is the placement. Your video plays before professional content from people your audience follows, content they chose to watch. The catch is access. It is a test, so it goes through LinkedIn, and few advertisers can buy it yet.
LinkedIn CTV Ads through Display & Video 360
LinkedIn expands programmatic buying of Connected TV Ads through Google’s Display & Video 360. It is available for US targeting. To sign up, contact your LinkedIn or Google account representative (LinkedIn).
A team that already buys CTV in Display & Video 360 can add LinkedIn’s audience to that buy. A TV ad gives you no clicks, so measure it with brand lift and the change in branded search.
What to do outside the US
For most B2B advertisers outside the US, there is nothing new to buy yet. What you can use now is the direction. Plan video, not only single images and documents. Put people in the ads, such as founders from your company or creators your audience follows, because that is where LinkedIn reports the fastest growth. Judge those campaigns by qualified leads and deals in your CRM.