LinkedIn Ads for B2B leads
I run LinkedIn Ads for B2B: targeting by job title, company and industry, lead gen forms and offers that decision makers respond to.
On LinkedIn you pick people by what they do and where they work. For B2B it means fewer wasted clicks, but every click costs more.
So the offer matters most: a reason for a busy decision maker to leave their contact details. I build the offer, the lead gen forms and the hand-off to your CRM, then control bids and budgets every week.
What I do
- Audiences by job title, company and industry
- The offer and lead gen forms
- Insight Tag and conversion tracking
- Leads delivered to your CRM
- Bid and budget control
- Weekly reports
How we work
- CallWe talk about the goal, the product, the numbers and the budget.
- PlanI look at what you already have and send a plan with the steps in order and what to expect from each.
- LaunchI set up tracking, campaigns and everything else the plan needs.
- GrowthEvery week I go through the numbers and move the budget to what brings leads and sales.
Questions
Is LinkedIn too expensive?
Clicks there cost more than on other platforms. It pays off when a client is worth a lot; I check your numbers before we start.
Can leads go straight to my CRM?
Yes. I connect lead gen forms to your CRM, so no lead waits in a spreadsheet.
Articles on this topic
All articles →Tell me about your project
Tell me what you sell and what should change. We start with a call, then I send you a plan.