Facebook and Instagram ads for leads and sales
I plan and run your Facebook and Instagram ads, test creatives, set up the pixel and Conversions API and adjust the campaigns every week.
I have run Meta Ads since 2019. I build every campaign around one number, the cost of a lead or a sale, and every test answers a question about that number.
Before the launch I check the tracking: the pixel, the Conversions API and the events. Without clean data the algorithm learns from noise.
Two projects on Meta Ads: in-person lectures from $1,000 to $40,000+ a month and study in Europe, the cost per student down 67%.
What I do
- Account audit and campaign structure
- Audiences, placements and a budget plan
- Creative tests: angles, formats and copy
- Pixel and Conversions API setup
- Weekly optimization and reports in plain numbers
- Scaling the ads that work, switching off the rest
How we work
- CallWe talk about the goal, the product, the numbers and the budget.
- PlanI look at what you already have and send a plan with the steps in order and what to expect from each.
- LaunchI set up tracking, campaigns and everything else the plan needs.
- GrowthEvery week I go through the numbers and move the budget to what brings leads and sales.
Questions
What budgets do you work with?
The budget follows from your goal and the cost of a lead in your niche. I calculate it after the audit and name it before we start.
Who makes the creatives?
I write the briefs and the copy and plan the tests. A designer makes the visuals from my briefs: yours, or one we choose together.
Will the ad account be mine?
Yes. The ad account, the pixel and the data stay yours. I work with partner access.
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All articles →Tell me about your project
Tell me what you sell and what should change. We start with a call, then I send you a plan.