Google Ads for people who already search for you
Search, Performance Max and YouTube campaigns for people who already look for what you sell, with conversion tracking and a report every week.
Google Ads catches demand that already exists: people search for what you sell. My job is to show your ad to those people and not to the ones who only browse.
I start with keywords, competitors and conversion tracking. Then I launch Search, add Performance Max and YouTube when the data allows, and clean the search terms every week.
I judge every change by the cost of a lead or a sale.
Google Ads is part of this project: study in Europe, the cost per student down 67%.
What I do
- Keyword and competitor research
- Search, Performance Max and YouTube campaigns
- Conversion tracking in Google Ads and GA4
- Negative keywords and search term cleanup
- Bids and budgets by the cost of a sale
- Weekly reports and decisions
How we work
- CallWe talk about the goal, the product, the numbers and the budget.
- PlanI look at what you already have and send a plan with the steps in order and what to expect from each.
- LaunchI set up tracking, campaigns and everything else the plan needs.
- GrowthEvery week I go through the numbers and move the budget to what brings leads and sales.
Questions
Search or Performance Max?
It depends on your data. Search gives control and clean data to a new account. Performance Max learns from conversions, so I add it when the account has them.
When will I see results?
Search brings traffic from day one. The cost of a lead settles once Google has enough conversion data, which takes a few weeks.
Do you set up conversion tracking?
Yes, before the launch. Without conversions Google optimizes for clicks, not for customers.
Articles on this topic
All articles →Tell me about your project
Tell me what you sell and what should change. We start with a call, then I send you a plan.